Growing With Clients Through Lasting Relationships

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Integrated Marketing


At Deadly Nightshade, we pride ourselves on the way that we approach marketing. Being a full-service marketing agency allows us to meet a variety of needs for clients, it allows us to create a consistent message throughout, and it allows us to help all of a client’s marketing efforts work together and compound results. But in addition to those benefits, having an integrated marketing approach allows us to build long-lasting relationships with clients, and that long term involvement with a client becomes another benefit in the way we approach their marketing.


Tailored Marketing


Our marketing efforts vary from one client to the next as their specific needs differ. We make marketing choices based on a variety of things such as industry, demographic, services, clientele, business approach, and relationship with their local community. The more services we can provide for a client, the longer we are likely to end up working with a client, and the better we get to know them and their needs. This not only allows us to learn what works best for their business through experience, but it also allows us to expand creatively in how we market them.


Evolving With Clients As They Grow And Change


Having that foundation with clients allows us to support them through different seasons as they grow or change. For instance, we recently had a client who we have worked with for the past decade, go through a merger. We were able to help them facilitate a rebranding of their online presence. We provided stability as changes were taking place, while helping integrate their new message and design.

At Deadly Nightshade, we’re not just interested in getting business from clients, we’re interested in their business, and being an ongoing part of the success of that business.


Deadly Nightshade, LLC  is an integrated advertising and marketing agency located in New York City area, proudly serving NYC and Hudson County. Since 2013, we have provided branding, graphic design, web design, seo, and entire host of marketing services that help our clients grow.

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What Makes A Successful Marketing Project?

in digital marketing / featured / graphic design / marketing / online marketing / website design and development



What Is Marketing?


More and more I see people and companies who portray themselves as providing “marketing” services. Often their offerings are graphic design or video production or social media or building websites, etc. And yes, these tools can be used to market a company. But if the person driving that project does not have an understanding of how that effort will drive sales for the company, they are not truly marketing.


Purpose Driven Design


I had this “a hah” moment in the first months of starting Deadly Nightshade. In the beginning I wanted to be a graphic design shop. But having working in marketing for over 25 years, I would be working on projects and realizing the headline was wrong, the copy was wrong, or the entire strategy was wrong. Hell, doing this print ad was wrong – this money would be better spent on direct mail (or another medium).

From the beginning, I understood that our projects MUST work. They must have a purpose to drive dollars and they must be guided by a solid strategy.

I have always loved great design, great creative and will always strive for that, but the greatness of a creative campaign must be how well it moves us in the direction of growing the client’s business.

At Deadly Nightshade, everything we do – whether it’s branding, a graphic designproject, web design, etc. – begins with an assessment and understanding of how that project will help ultimately drive sales for the client.


Deadly Nightshade, LLC  is an integrated advertising and marketing agency located in New York City area, proudly serving NYC and Hudson County. Since 2013, we have provided branding, graphic design, web design, seo, and entire host of marketing services that help our clients grow.

Copyright 2013-2017 Deadly Nightshade. All Rights Reserved under Deadly Nightshade, LLC. 

Digital Marketing Agency vs. Advertising Agency

in digital marketing / featured / marketing / online marketing



What Is A Digital Marketing Agency?


Digital Marketing is the number one buzzword for anyone trying to promote their business these days. But what is digital marketing and how do you select a digital marketing agency?

Digital Marketing covers the range of online efforts you can use to drive sales for your business:

Website
Blog
Social Media
Online Video (this kind of falls under social media as well, but I like to separate it)
SEO (Search Engine Optimization)
Online Presence Management
Email Marketing
Inbound Marketing
Marketing Automation

A Digital Marketing agency can provide any of these services, with some providing just one or a few and some providing all.


Effective Digital Marketing


At Deadly Nightshade, we find it’s most effective to provide and manage all the services in a comprehensive digital marketing program. This helps ensure that all the components are working together.

Here’s an example of how this works.

First we develop an overall strategy for the client, with a focus on how the effectiveness of our efforts is going to be measured in sales and profits.

Then we select the optimal mix of marketing tools. It’s easy for businesses to feel overwhelmed with the range of media out there. Should I use email. Should I be on Pinterest? What’s the latest social app the kids are looking at? Deadly Nightshade's approach is that you should not worry about being on every channel. Choose the combination that you believe will be the most effective and focus on those.

Across our mix of marketing tools, we work to help them all help each other to get the most out of each but also to gain a group momentum that the individual media can’t achieve on their own. There are numerous ways to do this and have your media achieving results on multiple levels.

Finally, while everyone is starry-eyed over digital media – as in many cases they should be – don’t forget about traditional marketing methods. Marketing is marketing. It’s communication to a targeted audience.

We have a current program that is proving extremely effective using this simple combination:

Digital Marketing
TV Commercials
Direct Mail

Interestingly, sales are being driven almost equally between the three.


So when selecting a digital marketing agency, consider the following:


1. It helps to have an agency who provides a full range of marketing services. They can better see the big picture and combine multiple tools to achieve the best result.


2. It helps to have an agency that is not exclusively locked in to only digital marketing. Digital marketing is a necessity but can be very effectively complemented with traditional marketing tools.


3. At the end of the day, marketing is marketing. Be careful about getting caught up in the latest marketing buzzwords and fads. Find someone who can help you come up with a sound strategy and then strategically build a campaign to support it.​

Deadly Nightshade, LLC  is an integrated advertising and marketing agency located in New York City area, proudly serving NYC and Hudson County. Since 2013, we have provided branding, graphic design, web design, seo, and entire host of marketing services that help our clients grow.